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Board of Directors
and Executive Team
MEET OUR BOARD MEMBERS
Cristie Keppeler
Board Chairman
Cristie Keppeler is a mom of five, each who ride every board imaginable, a former technology sales executive, and Rotarian.
Cristie graduated from Southern Illinois University and received her Masters in Speech Pathology from Saint Louis University. She was drawn to Serious JuJu because of the skaters and believes they are the self motivated and
compete with themselves. FUN FACT: At the finish line of the New York marathon while watching for her husband John, Cristie sat down at the NYC mayor’s booth to wait.
Kath Lynch-Dombroski
Board Secretary
Kath Lynch-Dombroski is from Colorado and is a skate-boarder and roller-skater of 5 years. She graduated from the University of Colorado Boulder in 2022 with a degree in Environmental Studies. Kath has been serving an Americorps term since Jan. with Big Sky Watershed Corps where she works on education & outreach programs promoting the protection of local water quality. She is
excited to be part of Serious JuJu as avolunteer skate coach & board member since stepping foot through their doors her second week living in Montana. FUN FACT: Kath enjoys playing pop songs on the violin!
Kevin Copelin
Board Member
Kevin Copelin along with his wife Amber are the parents of 6 children and grandparents of 4 more. Kevin became involved in Serious JuJu when he would bring his youngest son who is passionate about anything with wheels. Seeing the amazing service JuJu provides our community, Kevin sought additional ways to be a part and joined the Board of Directors. Kevin is retired
from the United States Air Force. Kevin is currently the Western Montana Program Manager for Volunteers of America Supportive Services for Veterans and Families. FUN FACT: Kevin has travelled to all 50 United States and 21 foreign countries.
John Keppeler
Board Treasurer
John Keppeler along with his wife Cristie are the proud parents of 5 adult children. John has always had a passion for helping others especially kids which is what drew him to Serious JuJu. Professionally, Mr. Keppeler has been Chief Revenue Officer at Olaplex since May 2023 after serving as interim CRO since February 2023. Prior to joining Olaplex, Mr. Keppeler served as head of US and global sales at several consumer
products companies across multiple categories. Mr. Keppeler earned a BS degree in Economics for the University of Wisconsin, Madison.
FUN FACT: Mr Keppeler is a former marathon runner who completed the NYC marathon held 6 weeks after 9/11.
Ross Moncrief
Board Member
I started skating around 12 at a time when the idols were still Rodney Mullen, Collin McCay, and Tony Hawk. However, I grew into loving more expression/freestyle skaters from my era like Simon Woodstock and Per Welinder. Today, my snowboarding is encased in Zeb Powell obsession, with a smattering of Richie Jackson's style from the past decade. Professionally,
I'm a leader in the Software Solutions and Sales space, but no one cares about all that. Let's love our valley, love our kids, and love our skatepark. Don't be mean and always remember: "No matter where you go, there you are." FUN FACT: I’ve been a gamer for almost as long as I’ve been alive.
Erica Duston
Board Member
Erica brings together her love for early-'90s skateboarding culture and a deep commitment to uplifting underserved communities. A transformative backpacking trip through rural Honduras sparked her desire to make a meaningful impact on people who may otherwise go unnoticed. At Serious JuJu, Erica channels her passions into a mission - driven role
dedicated to helping others. FUN FACT: In 2001, she became the 6,393rd visitor to the Kingdom of Bhutan!
Brett Goode
Board Member
Brett Goode is a long time resident of the Flathead Valley. As a kid he could be found roller blading around woodland park, the closest he ever came to being a skateboarder. Now he spends his time enjoying all the valley has to offer, from skiing to boating and many activities in between. His hope is that Serious JuJu and the number of
kids it affects, will continue to grow with the valley. FUN FACT: Brett has three dogs that accompany him backcountry skiing.
OUR EXECUTIVE TEAM
Rebecca Wilson
Executive Director
Rebecca has been a resident of MT for 30+ years. She has an expansive background, serving in the non-profit and for-profit sectors. She travels extensively and is a proud mother and grandmother. Fun fact: Rebecca is learning Spanish to further serve our growing & diverse community.
“Empowering people to change the world starts within. Skateboarding is about more than just style and freedom; it’s about creating a healthy future for our community.”
Randy Beckstrom
Skatepark Operations Manager & Skate Coach
Randy is a proud Montana native, born in Missoula and raised in Gallatin and Flathead County. Randy is a Flathead High School graduate and is proud to share is alma mater with his daughter. Randy has been an avid skater for over 20 years, and is thrilled to continue empowering youth through his passion for
skateboarding. FUN FACT: Randy started serving with Serious JuJu over 16 years ago and plans to continue strengthening the next generation for many years to come.
JOIN THE BOARD OF DIRECTORS
Serious JuJu is seeking new members for its Board of Directors. The Serious JuJu Board of Directors provides oversight and counsel on planning and policy development, financial oversight, and resource development, as well as associated member services.
MAKE AN IMPACT
Joining a nonprofit board board of directors maximizes your impact and supports a cause whose mission aligns with your beliefs.
PROFESSIONAL DEVELOPMENT
Becoming a nonprofit board member will offer many opportunities for leadership development as you work with other professionals to guide the organization strategically.
Build your connections while serving your community can open doors for future endeavors. Meet new people, including other nonprofit members, community partners, and leaders.
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